Enjoy a year's complimentary insurance, three years' servicing, plus 2.9% APR Representative on the BMW 1 Series & the BMW 2 Series. Get Offer
OUR CUSTOMER REVIEWS
SALES
5.0SERVICE
4.5Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.
364 ratings and 239 comments received in the last 90 days.
01 September 2026
Jason was very knowledgeable and extremely helpful in helping me decide what vehicle I wanted and made the whole process from start to finish, run smoothly.
30 August 2026
Jason is the best sales person I have dealt with in respect of buying a car . He is not a 9-5pm individual. He has responded to queries out of business hours.He has a good sense of humour and his product knowledge very good compared to others
30 August 2026
Megan and Scot
26 August 2026
It's always a pleasure to do business with BMW Tring. They are a fantastic team including reception and service department. All are welcoming and always keen to help.
20 August 2026
Connor was very easy to work with. Honest and calm in his nature. No bs attitude was nice unlike other competitors.
18 August 2026
Really happy with how Jay looked after me throughout the whole process, supported by Chard, Scott and Kevin. The team are knowledgable and friendly. They make it easy to deal with them. The whole process was super efficient.
03 August 2026
Pierre was very helpful with getting me to understand my new car. They always kept me informed about when my car was comming.
03 August 2026
Easy process and great team at Synter Tring
17 July 2026
From the moment I walked into the Centre, Amir made the experience exceptional. He was friendly, knowledgeable and never made me feel pressured. Every question was answered with patience and professionalism. He is a credit to BMW.
14 July 2026
Guv was very helpful and attentive all the way through.
06 July 2026
The process very comprehensively and clearly steered by Jason, through the slow acceptance that our old car was beyond economic repair to the realisation that a new car was the answer. He was very assured and capable, answering all of our questions.
02 July 2026
Extremely satisfied, BMW Tring are very friendly, professional, and highly attentive. I was kept in contact regulary for check-ins and updates.
01 July 2026
Gerry kept me informed every step, helped resolve issues and did a very thorough handover which gave me confidence
01 July 2026
The car purchase was all made simple for me and when I had to make a last minute change that was handle with ease.
01 July 2026
Sytner Tring were very accommodating, Amir was a pleasure to deal with and the car is great.
27 June 2026
From request to test drive through the entire purchase process we received excellent service from Jason and the team. Never any pressure, and all questions answered quickly. Configuration of the car is perfect, thanks entirely to Jason's expertise!
26 June 2026
Every member of staff at the treated us with the utmost respect. They made us feel welcome, were happy to explain everything and answer all of our questions. The salesperson, Rory was extremely personable and knowledgeable and made our purchase easy
26 June 2026
Rory really knows the cars inside and out. His enthusiasm and genuine interest made the buying experience a pleasure!
24 June 2026
I felt welcomed by all the staff and didn't feel rushed at any stage.
16 June 2026
Very helpful staff from the start to the finish was a pleasure to do business with the salesman Jason highly recommend anybody seeing and dealing with him
03 September 2026
I was disappointed with the service as I had to contact the dealership for an update. Car was not cleaned and no explanation about the investigation related to the red alert car was booked in. Service level was not the same I have received before.
03 September 2026
It was a good service
03 September 2026
Punctual, friendly, professional
03 September 2026
Jack dealt extremely well with my visit, communication was first class
03 September 2026
The MOT and service were done in a timely fashion.
02 September 2026
Communication regarding the collection of my vehicle was very poor. I arrived to collect the car and was informed that it was not ready. A simple phone call beforehand would have prevented me from making an unnecessary journey.
02 September 2026
Professional and polite
02 September 2026
Everything worked.
31 August 2026
All booked in as requested, work carried out as identified & valeted.
31 August 2026
Being open on a Saturday and getting the car back so quickly
31 August 2026
The car is now repaired and running very well. The service was efficient and I was kept informed of the necessary work involved.
30 August 2026
Atif was very helpful.
30 August 2026
Speedy on time service as always. Polite professional and helpful staff.
30 August 2026
Great service, warm welcoming, video showing my car and condition and as brilliant, very quick adjustments knowing I was waiting in the reception.
29 August 2026
Always helpful
28 August 2026
A superb service from everyone
27 August 2026
Happy with work and generally a good level of service, but update/call on progress and time to collect car made late and car had not been washed.
27 August 2026
Overall, I was very satisfied with my experience at the Centre. The staff were friendly, professional and helpful, and the service was handled efficiently.
27 August 2026
Everyone were friendly bright and courteous. Hospitality was good, the proces was quick and guys knowledgeable.
25 August 2026
Communication from Atif was 1st class, arranging a lot home was much appreciated.
25 August 2026
Alex worked really hard for us to reduce our bill and requested that BMW pay towards the costs because what happened shouldn't have. He kept us informed at every stage and was frankly brilliant.
25 August 2026
I already gave feedback. The new windscreen was covered in fingerprints on the inside, 2 sticker lines were left on the screen 1 right in front of the drivers view, it took me a long time and a lot of effort to remove these
25 August 2026
Because visit was hassle free knew exactly how long I had to wait and a free car wash
25 August 2026
Car been in twice and i have only had it 3 weeks. Maidenhead washed their hands off it and hoped that he problem would go away - Tring dealt with the work - Being sold a car with faulty brakes and one that breaks down 5 minutes after buying is awful
25 August 2026
Everything worked .
25 August 2026
Good communication I dealt with Alex who was at all times helpful and explained all my options so zi could make the correct decision
25 August 2026
Everything done efficiently.
25 August 2026
Amazing customer service, very nice receptionist, tech finished my recall and VHC in the time given, thank you very much.
24 August 2026
All done on time Very pleasant people
24 August 2026
I always get well looked after and the car is absolutely spotless. I am always told about any issues that will need attention in the future.
23 August 2026
Service and customer contact excellent
23 August 2026
Callum and Ross worked hard to get my bill reduced as it was astronomical, unfortunately BMW goodwill weren't willing to help with it, Callum kept me updated during the process and was very helpful every step of the way.
23 August 2026
It took the advised time. It was a comfortable wait with refreshments available. The car was soon ready to go, as promised.
23 August 2026
Very professional attitude, friendly, helpful informative staff.
22 August 2026
Work carried out efficiently, timely and below price quoted
22 August 2026
Excellent service looked after my vehicle which I appreciate.
20 August 2026
Was looked after very well.
19 August 2026
Great front desk, and service beyond the call of duty
19 August 2026
Service completed while I waited. Comfortable chair plus coffee.
19 August 2026
Everyone I dealt with was friendly, polite and professional. A very good experience
19 August 2026
Great experience all round
19 August 2026
Good service. Car returned very clean. No option for improvement. This note relates to using the bmw app. For the 1st time there was no option to book a
18 August 2026
Very friendly and knowledgeable staff.
18 August 2026
Professional and friendly service from the team. One star less as couldn't get a courtesy car or pick-up / drop-off.
17 August 2026
Excellent service from start to finish - my service advisor Alex kept me updated throughout.
17 August 2026
Very nice dealership
17 August 2026
Prompt and efficient
17 August 2026
A customer for many years and hardly had a reason to complain. Excellent service.
16 August 2026
Car service done on time and well
16 August 2026
Very slick
16 August 2026
Ticked all the boxes.
15 August 2026
It would have been five stars.. but they forgot to replace the wiper blades!
15 August 2026
Everything thing was done within the time specified staff were polite and helpfull
15 August 2026
Great service all round
15 August 2026
The fault on the car was not fixed but money was taken from me just felt like no proper testing was done . Not a new car and under used approved warranty so didn't want to know
13 August 2026
The service was excellent and the customer assistant Atif Hussain was very helpful. He kept me informed about progress all the way.
13 August 2026
Great service
13 August 2026
Customer service at it's best
13 August 2026
was my 1st visit
13 August 2026
Normally I would have given 5 stars, but unfortunately I bought my car in for a windscreen change and you didnt have the parts needed so after 4 days I collected the car and waited until the part arrived.
13 August 2026
Completed within scheduled time. The automated phone service could be better managed
12 August 2026
made to feel welcome and the repair (warranty work to replace the front dashcam) was undertaken efficiently. The video for the under body inspection was reassuring too. Special mention to Phil and Atif.
12 August 2026
Very knowledgeable staff and great communication.
12 August 2026
Booking and service advisor were all excellent. Our only issue was on collecting the car (BMW i3 with pale Loft interior and steering wheel) when we found greasy marks over the drivers seat, steering wheel and door card. This was cleaned on request.
12 August 2026
Felt they had done a through job and that my car was in tip top condition to drive in France
11 August 2026
I booked a month in advance, for a perfect score a call to confirm booking and courtesy car requirements soon after booking would have been good. I had to get a Taxi which was an annoyance.
10 August 2026
Professional team, polite and courteous. Service manager kept me updated during my repair. Couldn't ask for anymore.
10 August 2026
Good and timely service
10 August 2026
Great service. Friendly helpful and knowledgeable
10 August 2026
MOT, perfectly delivered.
09 August 2026
My booking, done some 2-3 weeks before had disappeared so when I arrived I was not expected. The service guy did though a great job and the repair and service was sorted in 3 days.
09 August 2026
Clear communication and friendly staff.
07 August 2026
Very straight forward
07 August 2026
BMW 320 Sport - airbag recall - drove in convoy with my wifi in 2nd car down the A41, cruising about at 60-65. No issues - no warning lights - no steering wheel pulling to one side etc. Later we get video referring to warning lights and puncture ..
05 August 2026
Fantastic service
05 August 2026
Professional and felt welcomed.
05 August 2026
The service I receive from BMW Tring is always outstanding - 10 stars. Particularly Callum and Nathan. The reception team are always so welcoming too. A great service all round.
05 August 2026
Customer service superb
04 August 2026
The showroom is immaculate, the staff are friendly, knowledgeable and very helpful.
04 August 2026
not as good as I expected as this is the 1st time. Car dirty on collection and some marking on passenger seat and marking on steering wheel.
04 August 2026
Very good service from my service advisor, kept me updated throughout the process and dealt efficiently with a warranty claim.
04 August 2026
Everything happened as promised
03 August 2026
Was carried out with great efficiency & very little need for discussion.
02 August 2026
It was a recall and the replacement part was fitted - that was all that was needed. I did not appreciate unsolicitated calls prior to my visit offering a discount on a new car.
02 August 2026
Very pleased with the service I received from booking my car in to collecting it
02 August 2026
Very good service
02 August 2026
Friendly attentive staff. Clean, comfortable environment.
31 July 2026
Supplied courtesy car while my vehicle was being worked on and carried out a vehicle check.
31 July 2026
Alex was very good kept me informed and listened / responded well. There was an issue with an oil leak / perished seal on high Alex sort for me and for which I am grateful in what could have been a difficult situation.
30 July 2026
Car attended to at time booked in
29 July 2026
The service was done promptly but properly, and the customer service was very good too. No complaints
29 July 2026
Efficient and courteous service
29 July 2026
Good service and updates given throughout
28 July 2026
Satisfied work carried out
28 July 2026
I was well treated and the process went eeficintly.
28 July 2026
Very good service from Jack Price. I very much recommend his good attitude with customers. Ramesh
28 July 2026
Helpful and friendly from the start, all work carried out correctly with great communication
28 July 2026
Excellent communication from Alex & Phil
28 July 2026
Polite and efficientp
28 July 2026
Everything was done as requested, everyone was very pleasant and friendly, thank you to Callum for an excellent experience.
28 July 2026
Service was great from start to finish and they were so thorough they managed to catch a misquote that i had been given over the phone immediately.
27 July 2026
Always professional service completed on time
26 July 2026
Overall service was good, but BMW service cost are way too high! Probably going forward not worthwhile paying.
26 July 2026
Very satisfied
24 July 2026
Curtious staff, prompt service, car serviced within 2hours.
24 July 2026
Friendly and helpful staff
23 July 2026
The service was efficient and everyone was very pleasant.
23 July 2026
Everything resolved
23 July 2026
The length of time you took to work out the leaks and the drying time and the constant changing of when the car would be ready. Took over a week
23 July 2026
Good service both from office and workshop
22 July 2026
Excellent service as alway. Trustworthy reliable service. Wouldn't go anywhere else.
22 July 2026
Happy with the service but price a bit too high
22 July 2026
Staff were friendly and efficient. Job was completed on time. Car clean was excellent.
22 July 2026
Tried to do everything they could despite BMW giving really poor service
22 July 2026
Staff were very professional and carried out the works to my car in the timescales agreed.
22 July 2026
There is a fault with the parking sensors, which is a car fault, but you didn't check it as you'd charge £150 just to look. I also discussed on the phone ahead of the service being unable to show road speed limits. This was not addressed
21 July 2026
All the staff were very helpful and professional in dealing with the issue I had with my vehicle.
21 July 2026
Courteous and professional , With bmw's reputation
21 July 2026
I had a swift response from when I walked in with an issue for my recently purchased Sat Nav upgrade. The problem wasn't able to be sorted straight away despite the engineer trying , I was booked in and the issue has been sorted
20 July 2026
From arrival to departure 1.5hrs later, my service was completed professionally and efficiently
20 July 2026
I was impressed with the high customer satisfaction and quality of service provided to me.
20 July 2026
Very friendly staff and I felt extremely welcome. The team kept me informed throughout the service with timescales.
17 July 2026
In terms of customer service its ok but service wise I've been 3 times for suspension related issues and now I did change to oxford
16 July 2026
The lovely Ladies at the entrance desk (so sorry i didn't take their names) greeted me with a smile and made me feel welcomed. They are so lovely and always kind to me. I was offered a drink while waiting for the engineer to have a chat with me.
15 July 2026
On this occasion, I had to wait nearly 2 weeks to get my car back and it could have been way less if the decision to change the faulty parts was taken locally rather than waiting for corporate.
15 July 2026
Alex was excellent. He kept us updated and the car was cleaned on collection.
14 July 2026
Welcomed on arrival, kept up to date on progress and able tp discuss issues with clarity
13 July 2026
2 weeks later and the same issue is occurring which means I'll have to return
13 July 2026
Simply because of Alex Chau's attentive and informative communication throughout. Mr E Hayman
13 July 2026
it would have been 5 star except for the rear wiper was not replaced as i requested
13 July 2026
First class customer service from Atif. He kept me well informed during the time my car was with the service department. He was professional and friendly, and very knowledgeable.
12 July 2026
Excellent and friendly help
12 July 2026
I was completely satisfied as usual with my service from BMW. Very helpful and polite personnel on arrival. The only minor criticism is that I was unable to get into my car due to another car beside me. This was dropped off a lorry.
12 July 2026
Specifically booked in to have a recall matter sorted, with a couple of other things at the same time. On arrival I was told that the part needed to address the recall job was not available. Frustrating!
12 July 2026
Professional
12 July 2026
Excellent except maybe price which was rich
11 July 2026
MOT completed quickly and fuss-free.
11 July 2026
The service was carried out very professionally from the moment I walked in till I picked up the car.
11 July 2026
Keeping my car 3 days when initially said 1 day Also didn't mention the full price
11 July 2026
Jack looked after my repairs and he tried very hard to fight my corner with BMW
11 July 2026
For being consistently helpful.
09 July 2026
Service carried out, video report helpful and check on windscreen for mot confirmed
08 July 2026
Will not use syntner again and will advise others to go elsewhere in future.
08 July 2026
Good communication
08 July 2026
All good
08 July 2026
Very friendly and informative.
07 July 2026
Treatment throughout the repair period was made as stress-free as possible
07 July 2026
Disappointed that it had to be left overnight but I was kept informed of the situation on a regular basis. Problem was fixed.
06 July 2026
Kept informed and everything undertaken well
05 July 2026
Work completed well within estimated time. Very polite and efficient staff. Free clean and service check.
05 July 2026
Extremely satisfied
04 July 2026
Service was good. Exceeded expectations. Asked for a body shop quote (some scratches and alloys) but didn't get one. Had a sales call before arriving, said I was interested to discuss options and trade-in quote but no one there and no follow-up.
04 July 2026
Staff helpful and fully explanatory re service
03 July 2026
Great service, no delays
02 July 2026
*Booking Annual Service and MOT by telephone was easy *Confused by On-line Check in..Recommendations List *Car was collected (late) but good communication with Service Department. *Payment was easy and car returned on time.
02 July 2026
Very quick, from check in, to online payment then collection of keys
01 July 2026
Informative and helpful staff.
01 July 2026
Very helpful service
30 June 2026
Nice and easy experience.
30 June 2026
just for the way I was looked after
30 June 2026
Great booking in system with a reminder the day before. Friendly,pleasant reception staff After recall job completed I was phoned to say it was ready . Issued paperwork of task completed with advisory notes.
30 June 2026
Brilliant service and kept informed at all stages of the progress of my service
30 June 2026
Recall efficiently completed. Very polite and friendly staff. Nice coffee and biscuits. Good feedback video and report. One star left off as didn't clean boot in complimentary valet.
29 June 2026
Good service thanks
29 June 2026
Work done promptly and clear explanations given.
29 June 2026
Good polite efficient service
29 June 2026
I booked in online & was in a rush when I arrived. Hoped to be able to drop the keys & run but was told to take a seat & wait for the service agent. Sure this is because you want to provide a personal service but sometimes a fast track approach works
28 June 2026
I was very satisfied but, through no fault of the service agent, i was disappointed that they could do nothing regards replacing or repairing one of my alloys. which was either new or repaired last August,and should not have corrosion on it.
28 June 2026
All issues sorted and car running much better. Very pleased that no additional costs were involved.
28 June 2026
Very professional friendly staff. Greeted well. Frequent informative updates. The screen in the waiting area showing the vehicles and their tyre status etc. was very useful. The waiting area is pleasant.
28 June 2026
They picked up while I was away just as promised
28 June 2026
I got great service and felt treated like im a priority so thank you very professional
28 June 2026
Service pricing was unclear. Initial pricing given in email booking did not mention they exclude VAT nor microfilter replacement. Car not washed but they offered to do it another time.
26 June 2026
friendly, fast and efficient service and value for money price reflecting an older car
25 June 2026
Very efficient
24 June 2026
There was a problem with power steering. I was advised to change the battery ( which actually at 29% was a sound idea ) but it did not work. A new unit was fitted under guarantee so all fine.
24 June 2026
Service was great. Trying to get through to anyone to talk about things before service was hard work. Years back you could call up and talk to someone!
23 June 2026
Brilliant service. Welcoming team.
23 June 2026
Efficient and effective with good communication
23 June 2026
The service engineer looked after me very well. He wasn't there when I collected the car but his colleague was equally efficient
23 June 2026
Jack and Ashley and Front of House Team are all excellent...
23 June 2026
BMW were very professional and kept me updated Thank you very much
22 June 2026
Excellent customer service
22 June 2026
All went as expected.
22 June 2026
Did what they had to do.
22 June 2026
Very informative attentive and efficient service provided by Sytner.
21 June 2026
Very efficient service. Comfortable waiting area. Car serviced within given timescale. Helpful staff.
21 June 2026
Work completed quickly
20 June 2026
Everything was resolved smoothly, with quick response times.
18 June 2026
No issues with communication timing or prices.
18 June 2026
Everything was carried out as planned.
18 June 2026
Great company
17 June 2026
Friendly and helpful reception, seen by Service Team quickly and whilst thorough was keen not to keep me there for too long. This as repeated when I collected my vehicle.
17 June 2026
Very helpful staff. Meet at the door by cheerful staff. Then directed to service staff who again were helpful. All good. Plenty of information regarding timing's and cost
17 June 2026
Very convenient with a timed booking. Cost known in advance. Nice garage, nice people and the coffee's not bad.
17 June 2026
Excellent level of service
17 June 2026
I was served with the utmost respect and politeness by all members of staff I had dealings with on the phone and in-person. In particular thank you to the gentlemen who served me on collection, I believe his name was Alex, who was fantastic. (Tring)
17 June 2026
Great service and transparency on pricing from all involved, very impressed at the level of service and professionalism from staff
16 June 2026
Polite and helpful staff. Warm reception staff and quick response from the booking person. Phoned that morning with an update. Car ready at the time requested. Very good service
16 June 2026
My enquiry and booking was handled very well. All the staff I dealt with were friendly & efficient.
16 June 2026
Really good service around. Helpful, quick amd honest
16 June 2026
From booking the car in, to dropping it off and collecting again - it was all pain free, simple and to the point.
15 June 2026
Perfect service
15 June 2026
The work (brake fluid change) was completed on time - good. I chose to wait, hoping there would be a comfortable place to use laptop, but there wasn't. Plus parking was difficult (no spaces initially).
15 June 2026
We are always very happy dealing with Jerry. He always looks after us very well.
15 June 2026
Being met by Jane on the front desk is always a pleasure, so helpful and efficient. The service department was very efficient. I also spent some time with Jason, who has looked after me for many many years and provides excellent, bespoke service.
15 June 2026
You completed the work and close to the quoted cost but it took 4 days instead of the planned 1 day
14 June 2026
The team gave me excellent communication before and during the service. The car was lovely and clean upon pickup and works were completed in a timely manner.
14 June 2026
Alex was very attentive to our needs and sorted out the issue that we had with the car. Great service from the team.
14 June 2026
Service representative attentive but generally my experience is that no person is interested that in just 9 months this car has been with the garage for technical faults 3 times resulting in us not having it for multiple weeks - unacceptable.
14 June 2026
Very satisfied, I was kept fully informed by Atif as to what was going on. He was helpful and knowledgeable to any of my questions.
12 June 2026
I am quite particular about my car and only I wash it. I washed and cleaned it on Thursday before bringing it for a service on Friday. I was aware of every aspect of my car when I dropped it off. On picking it up there was a paint chip to my door.
11 June 2026
Very poor communication.
11 June 2026
Excellent service, knowledgeable and professional. Efficient collection and supported throughout
11 June 2026
Staff is to good and dealing professionally
11 June 2026
Everything was ok apart from the initial contact when I was made to wait a long time to hand my car in for a service.
10 June 2026
All good
10 June 2026
Quick service and fixing of BMW poor component. Atif did a great job resolving and keeping me updated.
FIND Sytner Tring BMW
Address
- London Road, Cow Roast, Tring, Hertfordshire, HP23 5RE
Opening Hours
- Mon–Fri:09:00 - 18:00
- Sat:09.00 - 17.00
- Sun:10.00 - 16.00
Phone
- 01442 890 666
Tring as well as surrounding areas including Hemel Hempstead, Aylesbury, Berkhamsted and Kings Langley
Address
- London Road, Cow Roast, Tring, Hertfordshire, HP23 5RE
Opening Hours
- Mon–Fri:08:00 - 18:00
- Sat:09:00 - 13:00
- Sun:CLOSED
Phone
- 01442 890 666
Tring as well as surrounding areas including Hemel Hempstead, Aylesbury, Berkhamsted and Kings Langley
Address
- London Road, Cow Roast, Tring, Hertfordshire, HP23 5RE
Opening Hours
- Mon–Fri:08:00 - 18:00
- Sat:09:00 - 13:00
- Sun:CLOSED
Phone
- 01442 890 666
Tring as well as surrounding areas including Hemel Hempstead, Aylesbury, Berkhamsted and Kings Langley
02 September 2026
Because Gerry always gives us the best service. And he is more than helpful.